Gift cards are familiar to American consumers as an easy, convenient way to give the gift of choice.
Businesses use gift cards to recruit, recognize, and motivate employees; to reward workplace safety; to forge relationships with dealers and distributors; to build trade show traffic; and encourage consumers to buy their products
How do you use gift cards in your incentive programs?
Business gifts29Service awards27Consumer promotions14Safety awards9Wellness programs6
3. Studies prove that gift cards achieve concrete business results such as:
Improving employee performance
Creating new markets
4. Gift cards also offer the following advantages over cash incentives:
They are more memorable
They aren’t confused with compensation
They can be branded
They can be personalized
They can be customized
They include administrative benefits such as usage tracking and a variety of redemption options
5. The gift card industry continues to play a key role in both business-to-consumer and business-to-business markets 6. In particular, use of the cards to help build incremental sales is expected to expand.
7. Monetary incentives such as discounts and rebates are common and expected in most distribution channels, but gift cards can make a motivation program more targeted and memorable without raising sensitive pricing issues. 8. Gift cards are a popular reward for repeat purchases. Retailers offer gift cards to consumers who spend minimum amounts.