Wednesday, 19 August 2015

Pairing Online Technology With Debit Card Reward Programs

  1. Gift cards are familiar to American consumers as an easy, convenient way to give the gift of choice.
  2. Businesses use gift cards to recruit, recognize, and motivate employees; to reward workplace safety; to forge relationships with dealers and distributors; to build trade show traffic; and encourage consumers to buy their products

How do you use gift cards in your incentive programs?

  • Recognize performance70Sales incentives48Non-sales recognition awards30Spot awards30Dealer incentives9
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  • Business gifts29Service awards27Consumer promotions14Safety awards9Wellness programs6
3. Studies prove that gift cards achieve concrete business results such as:
  • Increasing sales
  • Improving employee performance
  • Increasing loyalty
  • Building teamwork
  • Creating new markets
4. Gift cards also offer the following advantages over cash incentives:
  • They are more memorable
  • They aren’t confused with compensation
  • They can be branded
  • They can be personalized
  • They can be customized
  • They include administrative benefits such as usage tracking and a variety of redemption options
5. The gift card industry continues to play a key role in both business-to-consumer and business-to-business markets
6. In particular, use of the cards to help build incremental sales is expected to expand.
  • 7. Monetary incentives such as discounts and rebates are common and expected in most distribution channels, but gift cards can make a motivation program more targeted and memorable without raising sensitive pricing issues.
    8. Gift cards are a popular reward for repeat purchases. Retailers offer gift cards to consumers who spend minimum amounts.
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  • Email Reward Card_Click To Learn More

Incentive Solutions

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