Three Ways Convenience Impacts Customer Loyalty

In this highly-connected age of information and interactions, when customers “cheat” on brands more than ever, customer loyalty is hard to achieve. Customers can effortlessly find out just how many options they have for any product or service, and easily compare the benefits or downsides of those options. Nearly every brand, service, or store under the sun has an online review page where potential customers can read about others’ experiences and determine whether a particular brand deserves their business. In this article, we’ll explore why customers choose one brand over another, and how you can make your own brand stand out.

Convenience-Impacts-Customer-Loyalty

The main reason (other than price) that customers may choose your competition over you is that they have better experiences with those brands. When the competition is stiff, companies often try to distinguish themselves with excellent customer service and discounts. While these tactics don’t necessarily hurt your chances of winning over customers, they’re not the best ways of attracting long-lasting loyalty. The solution is something much simpler: make it easier for customers.

1, Convenience Improves Customers’ Experience with Your Brand
2,Ways Technology Can Make Your Brand Experience More Convenient

When all is said and done, customers value great customer service and competitive prices—but what really wins them over is convenience. People today are continuously juggling time-consuming tasks. The more you can reduce their efforts, the more likely they are to remain loyal to your brand.
you can reduce their efforts, the more likely they are to remain loyal to your brand.
Nichole

Nichole Gunn
Director of Marketing at The Incentive Solutions Group of companies, consisting of:

Incentive Solutions, Inc.
Loyaltyworks
Travel Solutions

Direct Contact: 678-514-0224
Sales Hotline: (800)-844-5000

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How Cyber Currency and Mobile Tech Impact Reward Programs

Steve Damerow, CEO of Atlanta-based incentives company Incentive Solutions, has been advising businesses on reward program and marketingstrategies for years. Many of his reward program recommendations are featured in various industry sources. Among the latest publications to feature his articles is The Wise Marketer, an online resource that regularly disseminates marketing insights, opinions and news. Damerow’s piece in The Wise Marketer is titled “Cyber Currencies Mean Instant Mobile Rewards” and focuses on how, by combining cyber rewards currencies and mobile technology, companies can create powerful and engaging new marketing possibilities.

In his article, Damerow cites the studies of MIT behavior economists Dan Ariely and James Heyman, who found that when people operate in a non-monetary or ‘social’ market, compensation is more fun and motivating than when they’re operating strictly within a monetary market. Their study on the reaction of participants to cash vs. non-cash prizes indicated that people were more driven to earn non-cash than cash rewards of the same value.”

Based on the appeal of non-cash rewards, Damerow recommends that companies use cyber currencies such as digital “points” in their reward programs. “For companies, it's more cost effective to invest in cyber currency reward systems than to simply dole out cash incentives, since cyber currency is more likely to motivate participants to work toward the prize, whether your goals are to increase sales, secure customer loyalty, gain market share or raise employee engagement.”

In addition to the “fun factor” of cyber currency, companies also benefit from the ability to brand their digital dollars, Damerow says. “Your currency being digital doesn't mean it can't be ‘minted’ with your logo or slogan. ‘Coin’ icons can be created, for instance, bearing whatever imagery you want. Make them look like decadent doubloons or…gold trophies. Those who earn your cyber currency will treasure that currency and, when it carries your corporate messaging or logo, they will come to value your brand, too.”

By allowing participants to access reward programs and cyber currency through mobile apps, companies can create an even more unique and contemporary reward experience. “Mobile app technology allows users to check their cyber currency balance, play games or participate in quizzes and surveys to earn more cyber currency, shop or create wishlists on online catalogs where they spend their cyber currency, even redeem cyber currency in participating vendor stores-all directly from their smartphones,” Damerow says.

The proliferation of mobile and digital technology has created interesting new possibilities in the worlds of marketing and reward programs. Damerow and his team at Incentive Solutions provide insights into reward program marketing strategies such as cyber currency adoption so that businesses can influence performances and excel in the marketplace.

About Incentive Solutions

Incentive Solutions, Inc. was founded in 1994 and is based in Atlanta, GA. Part of The ISI Group, consisting of Incentive Solutions, Loyaltyworks and Travel Solutions, Incentive Solutions offers online rewards, travel incentives and debit card reward programs. Since its creation, Incentive Solutions has been an innovator in the incentive industry by utilizing emerging online technologies that help companies increase sales, engage and motivate employees, encourage customer loyalty, create positive work environments, and enrich sales channel relationships.

Incentive Solutions

1-866-567-7432
2299 Perimeter Park Drive, Suite 150
Atlanta GA 30341

Website
http://www.prweb.com/releases/reward-program-benefits/cyber-currency/prweb13080612.htm

Book a Social Impact Group Travel Cruise—One of the Only Ways to

Booking a Fathom® Social Impact voyage with Incentive Solutions is currently one of the few ways you can see the colorful cultural and natural beauty of Cuba. Because of the rupture of diplomatic relations between the U.S. and Cuba, American tourism to Cuba has been banned since 1961. Since the recent relaxation of embargo policies, however, Americans are now allowed to visit Cuba on “volunteer vacations.” Offer your reward program participants the rare chance to experience Cuba’s exotic wonders and make a difference at the same time.

Incentive Solutions is now offering Fathom ® Social Impact cruises to Cuba for the 2016 calendar year, with prices start at $1999 per person. Impact Travel opportunities are designed to give travelers the chance to get involved with local culture hands-on and make a positive difference in beautiful but underprivileged areas. Travelers work directly with impact partners and local residents to help with restoration efforts, collaborate with women’s co-ops, assist local students with English-learning and bring portable water to communities, all while immersing themselves in local culture and enjoying the natural beauty around them.

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Contact us or call us at 1-866-567-7432 today to book your group trip to Cuba! Don’t forget that all of our group travel services begin with free contract negotiation.

Category : Group Travel Packages , Incentive Travel , Reward Programs , Travel Deals

Tags: Group Travel, incentive travel, Reward Program, Travel Deals