Thursday, 3 December 2015

Three Ways Convenience Impacts Customer Loyalty

In this highly-connected age of information and interactions, when customers “cheat” on brands more than ever, customer loyalty is hard to achieve. Customers can effortlessly find out just how many options they have for any product or service, and easily compare the benefits or downsides of those options. Nearly every brand, service, or store under the sun has an online review page where potential customers can read about others’ experiences and determine whether a particular brand deserves their business. In this article, we’ll explore why customers choose one brand over another, and how you can make your own brand stand out.

Convenience-Impacts-Customer-Loyalty

The main reason (other than price) that customers may choose your competition over you is that they have better experiences with those brands. When the competition is stiff, companies often try to distinguish themselves with excellent customer service and discounts. While these tactics don’t necessarily hurt your chances of winning over customers, they’re not the best ways of attracting long-lasting loyalty. The solution is something much simpler: make it easier for customers.

1, Convenience Improves Customers’ Experience with Your Brand
2,Ways Technology Can Make Your Brand Experience More Convenient

When all is said and done, customers value great customer service and competitive prices—but what really wins them over is convenience. People today are continuously juggling time-consuming tasks. The more you can reduce their efforts, the more likely they are to remain loyal to your brand.
you can reduce their efforts, the more likely they are to remain loyal to your brand.
Nichole

Nichole Gunn
Director of Marketing at The Incentive Solutions Group of companies, consisting of:

Incentive Solutions, Inc.
Loyaltyworks
Travel Solutions

Direct Contact: 678-514-0224
Sales Hotline: (800)-844-5000
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