Showing posts with label Brand Awareness. Show all posts
Showing posts with label Brand Awareness. Show all posts

Thursday, 7 January 2016

Enhance Your Online Rewards Program.

We offer a full suite of pre-programmed modules you can combine with the “basic package” to customize your online rewards program to meet your incentive plans. You can add and delete any of our modules at any time to adapt to your ever changing market conditions. Modules can be turned on or off at the click of a mouse!
Click any of the modules below to learn more.
Performance-TrackingPerformance Tracking. Keep track of sales, audit those sales based on thresholds you set, and run multiple promotions simultaneously.
Mobile-AppMobile App. Give your participants easy, on-the-go access to your reward program with a program-branded mobile app.
Learn-and-EarnLearn and Earn. Host quizzes and surveys, and upload full online training curriculums and classes.
organizational-structureOrg. Structure & Advanced Reporting. Organize your data flow and allow structured access and responsibilities to various tiers of your rewards program.
LeaderboardLeader Board. Showcase the top participants from any promotion within your online rewards program.
Integrated-ServicesIntegrated Service. Allow your participants to log into your reward program directly from your company’s internal intranet site or corporate website.
Quick-PointsQuick Points. Give managers the ability to issue fixed-value reward program certificates on the spot.
Open-EnrollmentOpen Enrollment. Allow uninvited participants to sign up for your program.
Total-RecognitionTotal Recognition Suite. Provide a social wall for HR recognition functions, including peer–to-peer and manager point banks.

Tuesday, 5 January 2016

How Incentive Travel Motivates Millennials to Reach Your Goals

​If it’s true that the generation mix has significantly varied expectations, preferences and tastes, it could certainly have an impact on a company’s sales performance reward tactics, including incentive travel plans. Do Baby Boomer salespeople prefer incentive trips to Florida where they can lay on the beach and read Tom Clancy? Do Millennial salespeople just want to go somewhere exotic and Instagram every meal? We’ll attempt to answer these questions and more with a series of articles on incentive group travel and the generation mix. Our goal is to help event planners and sales leaders understand and leverage the ways incentive travel rewards uniquely motivate team members from each generation to achieve business and sales goals.
Let’s start with the youngest and fastest growing group in the generation mix: Millennials. Cynics define Millennials by their absorption in social media and selfies, but there’s a lot more to them than that. They’re the least prejudiced and most culturally aware generation today. They suffered through joining the workforce at a difficult time, during the economic downturn of the late 2000s. And their social media “obsession” can be reinterpreted as a love of communication, curiosity and a sense of connectedness with about the world around them.
What does this mean for sales incentive travel rewards and corporate event planning? It means that incentive group travel programs are extremely motivating to Millennials for the following reasons:
Sharing the Experience
It’s true that Millennials love social media and smartphones. Less valid is the belief that Millennials aren’t enjoying or paying attention to their life experiences due to their constant connectedness. According to a survey of Millennials and experiences:
78% would rather spend money on an experience than a thing
77% say their best memories come from experiences
72% want to increase their spending on experiences
69% say experiences make them feel more connected to the world
If you’re interested in hearing more about how Incentive Solutions can help motivate Millennials in your workforce, call us at 866-567-7432 or use our contact form.
Incentive Solutions
Loyaltyworks
Direct Contact: 678-514-0248
Sales Hotline: (800)-844-5000

Monday, 16 November 2015

How Cyber Currency and Mobile Tech Impact Reward Programs

Steve Damerow, CEO of Atlanta-based incentives company Incentive Solutions, has been advising businesses on reward program and marketingstrategies for years. Many of his reward program recommendations are featured in various industry sources. Among the latest publications to feature his articles is The Wise Marketer, an online resource that regularly disseminates marketing insights, opinions and news. Damerow’s piece in The Wise Marketer is titled “Cyber Currencies Mean Instant Mobile Rewards” and focuses on how, by combining cyber rewards currencies and mobile technology, companies can create powerful and engaging new marketing possibilities.

In his article, Damerow cites the studies of MIT behavior economists Dan Ariely and James Heyman, who found that when people operate in a non-monetary or ‘social’ market, compensation is more fun and motivating than when they’re operating strictly within a monetary market. Their study on the reaction of participants to cash vs. non-cash prizes indicated that people were more driven to earn non-cash than cash rewards of the same value.”
Based on the appeal of non-cash rewards, Damerow recommends that companies use cyber currencies such as digital “points” in their reward programs. “For companies, it's more cost effective to invest in cyber currency reward systems than to simply dole out cash incentives, since cyber currency is more likely to motivate participants to work toward the prize, whether your goals are to increase sales, secure customer loyalty, gain market share or raise employee engagement.”

In addition to the “fun factor” of cyber currency, companies also benefit from the ability to brand their digital dollars, Damerow says. “Your currency being digital doesn't mean it can't be ‘minted’ with your logo or slogan. ‘Coin’ icons can be created, for instance, bearing whatever imagery you want. Make them look like decadent doubloons or…gold trophies. Those who earn your cyber currency will treasure that currency and, when it carries your corporate messaging or logo, they will come to value your brand, too.”
By allowing participants to access reward programs and cyber currency through mobile apps, companies can create an even more unique and contemporary reward experience. “Mobile app technology allows users to check their cyber currency balance, play games or participate in quizzes and surveys to earn more cyber currency, shop or create wishlists on online catalogs where they spend their cyber currency, even redeem cyber currency in participating vendor stores-all directly from their smartphones,” Damerow says.

The proliferation of mobile and digital technology has created interesting new possibilities in the worlds of marketing and reward programs. Damerow and his team at Incentive Solutions provide insights into reward program marketing strategies such as cyber currency adoption so that businesses can influence performances and excel in the marketplace.

Incentive Solutions, Inc. was founded in 1994 and is based in Atlanta, GA. Part of The ISI Group, consisting of Incentive Solutions, Loyaltyworks and Travel Solutions, Incentive Solutions offers online rewards, travel incentives and debit card reward programs. Since its creation, Incentive Solutions has been an innovator in the incentive industry by utilizing emerging online technologies that help companies increase sales, engage and motivate employees, encourage customer loyalty, create positive work environments, and enrich sales channel relationships.

Incentive Solutions
1-866-567-7432
2299 Perimeter Park Drive, Suite 150
Atlanta GA 30341