How Incentive Travel Motivates Millennials to Reach Your Goals
If it’s true that the generation mix has significantly varied expectations, preferences and tastes, it could certainly have an impact on a company’s sales performance reward tactics, including incentive travel plans. Do Baby Boomer salespeople prefer incentive trips to Florida where they can lay on the beach and read Tom Clancy? Do Millennial salespeople just want to go somewhere exotic and Instagram every meal? We’ll attempt to answer these questions and more with a series of articles on incentive group travel and the generation mix. Our goal is to help event planners and sales leaders understand and leverage the ways incentive travel rewards uniquely motivate team members from each generation to achieve business and sales goals.
Let’s start with the youngest and fastest growing group in the generation mix: Millennials. Cynics define Millennials by their absorption in social media and selfies, but there’s a lot more to them than that. They’re the least prejudiced and most culturally aware generation today. They suffered through joining the workforce at a difficult time, during the economic downturn of the late 2000s. And their social media “obsession” can be reinterpreted as a love of communication, curiosity and a sense of connectedness with about the world around them.
What does this mean for sales incentive travel rewards and corporate event planning? It means that incentive group travel programs are extremely motivating to Millennials for the following reasons:
Sharing the Experience
It’s true that Millennials love social media and smartphones. Less valid is the belief that Millennials aren’t enjoying or paying attention to their life experiences due to their constant connectedness. According to a survey of Millennials and experiences:
78% would rather spend money on an experience than a thing
77% say their best memories come from experiences
72% want to increase their spending on experiences
69% say experiences make them feel more connected to the world
If you’re interested in hearing more about how Incentive Solutions can help motivate Millennials in your workforce, call us at 866-567-7432 or use our contact form.